Google is introducing user-generated images in product reviews on Google Shopping.
Retailers can now include user-generated images in product review feeds, which creates an opportunity to show future customers pictures of products taken by existing customers.
According to recent data from a Google study, the first place consumers go to research a purchases they plan to make is Google Search. Further, 50% of digital shoppers say images helped them decide what to buy.
Retailers can get started with displaying user-generated images in product reviews by utilizing this updated schema and signing up for Google’s product ratings program here.
This new feature is currently only available on mobile in the US, though Google plans to expand it to more countries over the coming months.