We have seen a dramatic shift in the way businesses are advertising their products and services in the last couple of years. In 2022, marketers are switching their budgets over to digital advertising instead of former offline advertising trends. So, what is causing advertisers to predict that digital advertising is the best way to gain new customers this year?

It’s safe to say that 2020 & 2021 were years like no other and that 2022 has certainly not reverted back to the old normal. As marketers think about building brands during this year and beyond, we are asking ourselves:

This article is part of our Social Media Video Marketing Guide Series.

Video content on social media grabs eyeballs and boosts engagement rates.

We have compelling stats to back up this claim. Research by The Word shows that videos garner more views and conversions on social media than other content types. 

If we talk about Instagram, 25% of all ads are videos and 250 million people watch video Stories daily. In 2019, Instagrammers spent 80% more time watching videos than they did in 2018.

And that’s not all. Video ads give maximum returns on all social channels. 36% of consumers trust video ads and adding videos to ads can increase engagement rates by 22%.

It’s no surprise that 96% of marketers invested in video marketing in 2019 and this number is projected to keep rising year-on-year. 

We've created a series of articles that outline a video marketing strategy for each of the 3 major social channels, Facebook, YouTube, and Instagram. 

In this article you'll find strategic tips to learn how to make the most of Instagram video stories, reels, and IGTV. Let's get started.

This article is part of our 2021 Social Media Video Marketing Guide Series.

If you haven’t started using videos in your social media campaigns, you’re missing out on big opportunities.

People watch more than 100 million hours of video on Facebook. 

Time spent watching video on Instagram is up more than 80% compared to last year.

We are creating a series of articles that outline a video marketing strategy for each of the 3 major social channels, Facebook, YouTube, and Instagram. 

In this article you'll find strategic tips to make your Facebook videos fun, emotional, and shareable.

It’s normal for some businesses to have fewer sales during the summer months. However, by incorporating a reliable seasonal marketing campaign, you can maintain or even boost your sales. Here are a few summer marketing ideas you can take advantage of during this season.