In today’s digital age, it can be difficult to stay up-to-date with new technologies and trends that will keep your web presence relevant. Staying relevant on the web does require constant updating and research. However, even if you don’t have much knowledge about web marketing, there are still a few tips to get you started when you need to at least do the bare minimum to grow or keep a strong web presence.

 The Greatest Generation. Baby Boomers. Gen-X. Millennials.

The idea of categorizing people in our society by generations is a uniquely recent phenomenon and as nice and tidy as it sounds, placing people into a historical box isn't so easy. For much of our history, events and culture proceeded at a leisurely pace; people born in 1900 lived a lot like people born in 1800. Maybe it’s a way for us to try to understand and cope with the blistering rate of societal and technological change thrust upon us in this century but as much as we'd like them to be, the boundaries between contemporary cultural cohorts just aren't that clear. 

It's Friday afternoon- you've got one hour with nothing scheduled. You can…

• Take another round trip to the coffee machine, bathroom, conference room and a quick lap around the parking lot
• Grab a short nap
• Call your mother and catch up on all the hometown gossip
• Decorate your office for the next holiday

Or you can invest that valuable 60 minutes in growing your business by taking on a quick marketing task! Of course, we always recommend a fully orchestrated, fine tuned and goal driven marketing plan, but something small is always better than nothing!

It's always something new. Google is constantly updating their algorithm which can sometimes leave your company website out in the cold. One day your site is the bee's knees and the next you're barely holding at the #10 spot on the search returns page. Those Google bots can be such know-it-alls!

Have no fear... we’re on top of cornerstone content.  Implementing these bad boys into your website will put you back into competition for the #1 spot. 

What would we do without Facebook in our lives?

It’s really hard to imagine — even though the social media giant hasn’t been “a thing” for all that long.

Since becoming available to the general public just 12 years ago, Facebook not only changed the way we stay in touch with our friends and families and consume news, it has created a whole new avenue for businesses to reach customers, expand their brands and grow their bottom line.

All successful digital marketing strategies include Facebook, which is why it’s important to take note of a recent survey by the Pew Research Center.