This article is part of our Social Media Video Marketing Guide Series.

Video content on social media grabs eyeballs and boosts engagement rates.

We have compelling stats to back up this claim. Research by The Word shows that videos garner more views and conversions on social media than other content types. 

If we talk about Instagram, 25% of all ads are videos and 250 million people watch video Stories daily. In 2019, Instagrammers spent 80% more time watching videos than they did in 2018.

And that’s not all. Video ads give maximum returns on all social channels. 36% of consumers trust video ads and adding videos to ads can increase engagement rates by 22%.

It’s no surprise that 96% of marketers invested in video marketing in 2019 and this number is projected to keep rising year-on-year. 

We've created a series of articles that outline a video marketing strategy for each of the 3 major social channels, Facebook, YouTube, and Instagram. 

In this article you'll find strategic tips to learn how to make the most of Instagram video stories, reels, and IGTV. Let's get started.

This article is part of our 2021 Social Media Video Marketing Guide Series.

If you haven’t started using videos in your social media campaigns, you’re missing out on big opportunities.

People watch more than 100 million hours of video on Facebook. 

Time spent watching video on Instagram is up more than 80% compared to last year.

We are creating a series of articles that outline a video marketing strategy for each of the 3 major social channels, Facebook, YouTube, and Instagram. 

In this article you'll find strategic tips to make your Facebook videos fun, emotional, and shareable.

It’s normal for some businesses to have fewer sales during the summer months. However, by incorporating a reliable seasonal marketing campaign, you can maintain or even boost your sales. Here are a few summer marketing ideas you can take advantage of during this season.

Marketing plays a pivotal role in spreading awareness of a business, brand, idea, or even a person. Without marketing, sharing new ideas, products, or services becomes nearly impossible. When you own your own business or have a product or idea you want to promote, choosing to outsource marketing campaigns is one way to ensure you are maximizing your reach and your ability to receive exposure.

Advertising is one of the most important aspects of any company. However, there are so many methods out there that it is difficult to differentiate between all of them. Let’s take a close look at which type of online advertising is right for your business.