We have seen a dramatic shift in the way businesses are advertising their products and services in the last couple of years. In 2022, marketers are switching their budgets over to digital advertising instead of former offline advertising trends. So, what is causing advertisers to predict that digital advertising is the best way to gain new customers this year?
Topics: B2B Marketing, Internet Marketing, post pandemic marketing
Had a great year? You just made Uncle Sam’s day! If you have yet to sit down with a CPA for tax planning, now is the time. A good CPA can reduce your tax liability, providing more money for you to save and invest. The most common techniques involve:
Smart investments in yourself and your business can minimize your tax liability and set you up for an even better 2018. Here are our best recommendations:
Topics: Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing, B2B Marketing, Internet Marketing, Video Marketing, Website Marketing
Amanda Zantal-Wiener | blog.hubspot.com
"Being a B2B marketer is a piece of cake," said no one, ever. "A real walk in the park. Easy-peasy."
The truth is, no marketer has it easy -- but sometimes, it seems like B2B marketers have it especially tough. Their work doesn't always get the same kind of spotlight that B2C marketing might, especially when it comes to things like word-of-mouth. Industry figures reflect this: Only 30% of B2B marketers say their organizations are effective at content marketing, for example.
Topics: B2B Marketing
Like our last post about social media managers, we've updated and republished this article about how much you can expect to pay for Internet Marketing Greatness.
The ONE THING you can take away from this article is that most businesses are asking the wrong question when it comes to upgrading or creating a website. It's like asking how much a new car costs. The answer is that frustrating phrase: "It depends..." While they do the same things, a brand new Bentley is going to set you back more than a 20-year-old Chevy.
United WebWorks has an extremely firm grasp on the goal of helping businesses gain more revenue by helping them apply the latest online technologies available. A website and all that comes with it is actually secondary to an overall plan to market themselves better than their competition.
That said, A website is central part of that plan. So let's begin there.
_______________________________________
March 2016
It's a hard fact of life that you get what you pay for. Websites can be stinky in so many ways! Things don't always go smoothly or make much of a splash when you push hard for it. Is it possible to know if you are getting something solid for your time and effort or just a lot of hot air?
Topics: B2B Marketing
Oh, those marshy, boggy, bug-infested, zones of stagnant water. They serve their purpose, but only a very few hardy (and a little crazy?) souls want to live there.
Now picture a babbling mountain stream, cold, clear and rushing down it’s rocky streambed like it’s in a big hurry to get where it’s going.
What’s true of B2C is also true of B2B. If you want your B2B business to be successful, your list of leads must constantly grow. Without the right leads and connections, your sales get stagnant - and your business takes a slip backwards into a green, murky, swamp-like state.
A constant source of leads and customers can transform a stagnant business into a glacier-fed, scenic river. So how do we lose the mosquitos and bring on the pines and salmon?
Topics: lead generation, B2B Marketing