Quick! Name your favorite swamp…
Oh, those marshy, boggy, bug-infested, zones of stagnant water. They serve their purpose, but only a very few hardy (and a little crazy?) souls want to live there.
Now picture a babbling mountain stream, cold, clear and rushing down it’s rocky streambed like it’s in a big hurry to get where it’s going.
Where would you rather be?
What’s true of B2C is also true of B2B. If you want your B2B business to be successful, your list of leads must constantly grow. Without the right leads and connections, your sales get stagnant - and your business takes a slip backwards into a green, murky, swamp-like state.
A constant source of leads and customers can transform a stagnant business into a glacier-fed, scenic river. So how do we lose the mosquitos and bring on the pines and salmon?