Sometimes it is the tiniest of details that can cause the biggest headaches.
In July of 1977 New York City suffered a 24-hour blackout that resulted in riots, looting, arson and other incidents of general mayhem. Over 1,600 stores were damaged, 1,037 fires were started and 3,776 miscreants landed in jail.
Why? Lightning struck Con Edison’s Buchanan South substation, but it wasn’t that. Substations are equipped to handle the occasional bolt or two. No, it was a single locknut that an employee neglected to tighten that prevented the circuit breaker from reclosing, therefore cutting off the electricity to most of the city.
If you’re a small business owner, you may be struggling to do so many things at once that the idea of managing your customer relationships may seem like a neglectable detail. However, making repeat customers a priority can help you gain traction in sales and even reduce your workload too.
Need help? A Customer Relationship Management (CRM) system in place can help you manage your customer relationships through automation that allows you to be in several places at once. you’ll end up being more effective in your marketing, customer service, and the bottom line as you reap the rewards of satisfied (and may we say delighted) repeat customers..