For our latest #TutorialTuesday, Chloe was tasked with scouring the worldwide web to find the latest and greatest SEO practices. But wait - didn’t we talk about 5 Big Changes to SEO not too long ago? Why yes, yes we did. BUT, in the ever changing landscape of digital marketing, there’s always something new to learn and implement. Let’s jump right in.

Common Marketing Myths Debunked

Every business owner wants to know what magical marketing tactic will get them the most return.

However, what often gets in the way of successful marketing is YOU!

Here are some myths in marketing every business owner should know.

Remember when "Sick" actually meant being afflicted by an illness?

Sorry. Not anymore.

Like "wicked" or "bad," Sick now describes the very positive condition of being incomparable or desirable in the extreme. 

Is Bigfoot (Sasquatch) the missing link? Not according to Franklin Ruehl, Ph.D., the blogger behind “Mysteries From Beyond the Other Dominion.” No sir, The large forest-dwelling creatures are actually aliens living here as advance scouts, or under some form of exile from their home world.

If we were to discover that there are extant evolutionary links with our ancient ancestors, it would be a remarkable find indeed! Many are the dollars and hours we spend finding links to our past, or dreaming up possible links to our future.

Links are also of utmost importance when you’re concerned with getting found on the internet. The idea of the “hyperlink” was coined by one Ted Nelson in 1965 after reading Vannevar Bush’s 1945 essay about a machine called the Memex which linked microfilm pages in a way that allowed a reader to access related information without having to endlessly scroll back and forth through a roll of microfilm.

Your awesome website makes you available to the entire planet!

“But,” you’re thinking, “If only the locals knew about me!”

How to expand your local reach

Unless you're a retirement home or your brick-and-mortar shop is located across the street from one, we're guessing that you aren't actively pursuing octogenarians for new business. My 81 year old father still reaches for the yellow pages when he's fed up with the new girl at his haircut place. Yes, an actual book with pages that contain ads and listings for businesses in a defined nearby area. Those alphabetical listings are the reason for company names like Aardvark Plumbing and AAAA Bail Bonds. He scans through the entries, and when he finds one he likes (often the cheapest, or one with the best coupons), he drives over there to give it a try.