Local SEO | The World is Not Enough

location_search.pngYour awesome website makes you available to the entire planet!

But,” you’re thinking, “If only the locals knew about me!

How to expand your local reach

Unless you're a retirement home or your brick-and-mortar shop is located across the street from one, we're guessing that you aren't actively pursuing octogenarians for new business. My 81 year old father still reaches for the yellow pages when he's fed up with the new girl at his haircut place. Yes, an actual book with pages that contain ads and listings for businesses in a defined nearby area. Those alphabetical listings are the reason for company names like Aardvark Plumbing and AAAA Bail Bonds. He scans through the entries, and when he finds one he likes (often the cheapest, or one with the best coupons), he drives over there to give it a try.

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Topics: Search Engine Optimization


How Links Affect Search Engine Optimization

Do links really matter?

Search Engine OptimizationThe short answer - yes! When it comes to optimizing your website’s content, you probably already know a thing or two about the meta data and the page content. But one key mistake that we as an Internet Marketing company have noticed is that not many people are using links to their advantage for search engine optimization! Here’s the long and short of why and how to use inlinks, outlinks and backlinks to your business’s advantage.

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Topics: Search Engine Optimization


Search Engine Optimization and your FAQ page

We know refined sugar is bad for us...

So is drinking too much.

And nicotine intake.

And texting while walking.

And featuring conventional FAQ pages on our websites?

Yes, as useful as it might seem, your FAQ page is not helping your rise to the top of search engine rankings. And it might not be a helpful to your website visitors, either.

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Topics: Search Engine Optimization, Content Marketing


Organic Search Engine Optimization Strategy - How to Get it Right

 

Let's talk about getting things right. What's your margin for error? If you're making pancakes and you don't get the mix right - no problem. Add a little water or a little powder from the box and you're good to go. But what if your task is to manage a profitable bottom line for your business?

How you optimize your website for search engines could mean the difference between a very Merry Christmas or not meeting payroll. It's hard to ruin pancakes, but it's easy to mess up a business.

This is one thing every company should know. It's common sense…or is it?

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Topics: Search Engine Optimization, Content Marketing


Mythbusting SEO | Meta Tags, Keywords and More

Metadata

We use metadata all the time. It's a bit like punctuation in sentences. And it can save your life.

Mythbusting SEO | Meta Tags, Keywords and More

Even a tiny comma makes a mighty big difference.

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Topics: Search Engine Optimization