How to Engage Your Prospects With Video

Engage-prospects-with-videoOver 6 Billion hours of video is watched every month on YouTube. 

That's up 50% from last year! 

Guess who is watching? Your customer that’s who!

Want to start getting their attention? It is not as easy as it looks but with a little guidance, you can get your message in front of them and even increase your organic traffic along the way.

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Topics: Content Marketing, Inbound Marketing


Video Marketing for Instagram in 2021

Video Marketing for Instagram

This article is part of our Social Media Video Marketing Guide Series.

Video content on social media grabs eyeballs and boosts engagement rates.

We have compelling stats to back up this claim. Research by The Word shows that videos garner more views and conversions on social media than other content types. 

If we talk about Instagram, 25% of all ads are videos and 250 million people watch video Stories daily. In 2019, Instagrammers spent 80% more time watching videos than they did in 2018.

And that’s not all. Video ads give maximum returns on all social channels. 36% of consumers trust video ads and adding videos to ads can increase engagement rates by 22%.

It’s no surprise that 96% of marketers invested in video marketing in 2019 and this number is projected to keep rising year-on-year. 

We've created a series of articles that outline a video marketing strategy for each of the 3 major social channels, Facebook, YouTube, and Instagram

In this article you'll find strategic tips to learn how to make the most of Instagram video stories, reels, and IGTV. Let's get started.

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Topics: Social Media Marketing, Marketing


Video Marketing for Facebook in 2021

Facebook Video Marketing

This article is part of our 2021 Social Media Video Marketing Guide Series.

If you haven’t started using videos in your social media campaigns, you’re missing out on big opportunities.

People watch more than 100 million hours of video on Facebook. 

Time spent watching video on Instagram is up more than 80% compared to last year.

We are creating a series of articles that outline a video marketing strategy for each of the 3 major social channels, Facebook, YouTube, and Instagram

In this article you'll find strategic tips to make your Facebook videos fun, emotional, and shareable.

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Topics: Social Media Marketing, Marketing


Summer Marketing Ideas: What Do Customers Want?

summer marketing tips

It’s normal for some businesses to have fewer sales during the summer months. However, by incorporating a reliable seasonal marketing campaign, you can maintain or even boost your sales. Here are a few summer marketing ideas you can take advantage of during this season.

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Topics: Marketing


How to Use Instagram Hashtags in 2021

instagram hashtags

Instagram has become increasingly popular in the recent age. In 2021, the use of Instagram hashtags is a beneficial way to get your brand or business to a broad audience and drive traffic to your account. Posts that have an Instagram hashtag have more engagements than posts without a hashtag. They boost your interactions and recognition from your audience.

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Topics: Social Media Marketing


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