When you are running a business, do you really have time to make posts on social media everyday? Or are you too busy to remember to keep up with the demands of social media? Don't let the demands of running a real-world business prevent you from building the strong online presence you need. That is where batching content comes in. When you batch content, you are basically planning out your social media calendar ahead of time, and creating all the graphics and captions for that time all at once. For example, rather than taking an hour to organize, produce, and publish one single post, you'll spend a single day batching all of the content you need. This could be writing captions, creating graphics, or planning videos. This also makes it easier to be more consistent with your content. Still not convinced? Here are 4 benefits of batching content that you need to know.
Saves Time
Creating social media posts takes time, effort, and creativity. Doing all of that every day you need to make a post can not only be draining, it can turn posting on social media into a task that you dread and may even avoid.
When you set aside one chunk of time to plan out an entire week or month's worth of content, you allow yourself to concentrate and get into the creative groove of making posts. You can lay out all your content ideas, and then instead of having to choose which one to go with today, you create all of them and go ahead and schedule them at regular intervals. This way, you can be confident your content is ready to go, and you can concentrate on running your business.
You can concentrate on other aspects of your business when you know that your content for the upcoming week or month is ready to go.
Reduces Stress
Have you ever caught yourself staring blankly at a screen worrying about what content to create? Or stressed yourself out trying to get a post done before a specific time?
Content batching will allow you to eliminate the stress that comes with creating content.
It will eliminate the looming cloud that is planning, creating, and posting content every day.
Batching content allows you to relax and focus on your business without worrying about posting on social media platforms, since it's already prepped and ready to go.
Keeps you on Schedule
At the beginning of each month, you should create, or get started on, planning out posts in your content calendar. This is the place where you can brainstorm all the content that needs to be created and also where you can schedule posts.
By doing this in one sitting, you can then schedule each post for weeks or months in advance. Not only will this reduce your stress levels since it will be finished, but the more you practice from week to week or month to month, the process of brainstorming and creating posts will get easier and easier.
Boosts Productivity
Writing and planning all of your posts ahead of time helps you boost productivity. Having the time back you were spending brainstorming and creating (or dreading) social posts will allow you to get more done. Hello: cleaning out that old closet! You’ll be able to do more, stress less, and be more confident in your content, all while running a business.
By setting apart time to plan and create content in advance, you are able to save time, reduce stress, keep a set schedule, and boost productivity. Instead of creating a post each day, you can plan out posts months in advance by batching content. This gives you more time and confidence to run your business without worrying about creating or posting content.
