The city flag of Milwaukee, Wisconsin has been nominated by design expert Roman Mars as one of the worst logos ever. A flag is a logo, fitting nicely into most definitions of the word, like this one from Wikipedia:

"[a] graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization."

Wouldn't it be great if we got a treat every time we did something right? My sister is training her new puppy using behavior modification techniques. For Finn the Labradoodle, "Sit" = treat. "Stay" = treat. "Come" = treat. Finn still acts like an exuberant two-year-old with acute ADD, but he is starting to remember that chewing on grandma's hand never results in a treat.

Marketing would be so simple if we sold our products to dogs, but for people it gets a bit more complicated. However, there are some universal truths that should inform our approach to building brand loyalty.

Violate this list of DOs and DON'Ts and get whacked with the rolled-up newspaper of public scorn. If your goal is to build a long and happy relationship with your customers, think about the following: