Become a Master of Google My Business

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Topics: Search Engine Optimization, Inbound Marketing, Marketing, Business branding


Job Description Writing Tips for Marketing Positions

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Topics: Inbound Marketing, Marketing


Marketing to Millennials

 The Greatest Generation. Baby Boomers. Gen-X. Millennials.

Marketing to MillennialsThe idea of categorizing people in our society by generations is a uniquely recent phenomenon and as nice and tidy as it sounds, placing people into a historical box isn't so easy. For much of our history, events and culture proceeded at a leisurely pace; people born in 1900 lived a lot like people born in 1800. Maybe it’s a way for us to try to understand and cope with the blistering rate of societal and technological change thrust upon us in this century but as much as we'd like them to be, the boundaries between contemporary cultural cohorts just aren't that clear. 

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Topics: Inbound Marketing, Marketing


Why Invest in a Website Redesign?

Many of our clients come in knowing that their website isn't keeping up. They see their competitors' sites looking great compared to their old one and finally decide to upgrade to a more professional, functional place on the internet where their brand can occupy a more appealing home.

One of the first things we talk about with new clients is their goals for their site. Sometimes we get a long list of ideas, sometimes a shrug. Besides a visually appealing design that makes sense to a visitor, what's possible for a business website? Here are five reasons to think about a website redesign that will get your thinking about the possibilities for your internet marketing potential.

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Topics: Inbound Marketing, Website Design


What I learned at the Inbound 2018 Conference

inbound marketing

 

Marketing in 2018 is not for the faint of heart

Pay attention! I am about to admit something that will lead to excessive eye rolling and maybe a gasp or two.

Ready? OK. Here goes... 

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Topics: Inbound Marketing


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