The Greatest Generation. Baby Boomers. Gen-X. Millennials.
The idea of categorizing people in our society by generations is a uniquely recent phenomenon and as nice and tidy as it sounds, placing people into a historical box isn't so easy. For much of our history, events and culture proceeded at a leisurely pace; people born in 1900 lived a lot like people born in 1800. Maybe it’s a way for us to try to understand and cope with the blistering rate of societal and technological change thrust upon us in this century but as much as we'd like them to be, the boundaries between contemporary cultural cohorts just aren't that clear.
Many of our clients come in knowing that their website isn't keeping up. They see their competitors' sites looking great compared to their old one and finally decide to upgrade to a more professional, functional place on the internet where their brand can occupy a more appealing home.
One of the first things we talk about with new clients is their goals for their site. Sometimes we get a long list of ideas, sometimes a shrug. Besides a visually appealing design that makes sense to a visitor, what's possible for a business website? Here are five reasons to think about a website redesign that will get your thinking about the possibilities for your internet marketing potential.