Marketing to Millennials

 The Greatest Generation. Baby Boomers. Gen-X. Millennials.

Marketing to MillennialsThe idea of categorizing people in our society by generations is a uniquely recent phenomenon and as nice and tidy as it sounds, placing people into a historical box isn't so easy. For much of our history, events and culture proceeded at a leisurely pace; people born in 1900 lived a lot like people born in 1800. Maybe it’s a way for us to try to understand and cope with the blistering rate of societal and technological change thrust upon us in this century but as much as we'd like them to be, the boundaries between contemporary cultural cohorts just aren't that clear. 

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Topics: Inbound Marketing, Marketing


Why Invest in a Website Redesign?

Many of our clients come in knowing that their website isn't keeping up. They see their competitors' sites looking great compared to their old one and finally decide to upgrade to a more professional, functional place on the internet where their brand can occupy a more appealing home.

One of the first things we talk about with new clients is their goals for their site. Sometimes we get a long list of ideas, sometimes a shrug. Besides a visually appealing design that makes sense to a visitor, what's possible for a business website? Here are five reasons to think about a website redesign that will get your thinking about the possibilities for your internet marketing potential.

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Topics: Inbound Marketing, Website Design


What I learned at the Inbound 2018 Conference

inbound marketing

 

Marketing in 2018 is not for the faint of heart

Pay attention! I am about to admit something that will lead to excessive eye rolling and maybe a gasp or two.

Ready? OK. Here goes... 

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Topics: Inbound Marketing


If you aren't doing this with your Public Relations, don't bother

Public Relations is often confused in the murky waters surrounding an all-in-one service.  Is it a press release? Social Media? Networking? Sponsoring charity events? Employee bios?  

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Well, yes.  It’s all those things and more.  

The question all of us at United WebWorks like to ask is “What do those services get you?”

A flashy billboard or a catchy jingle you can’t get out of your head are great for brand awareness. But public relations should also inspire people to trust your brand, to seek it out and to ask the questions that turn handshakes into contracts.

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Topics: Inbound Marketing, Marketing, Public Relations


Don’t get in your own way to achieve online marketing success

-facts-myths

Common Marketing Myths Debunked

Every business owner wants to know what magical marketing tactic will get them the most return.

However, what often gets in the way of successful marketing is YOU!

Here are some myths in marketing every business owner should know.

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Topics: Search Engine Optimization, Content Marketing, Inbound Marketing, Social Media Marketing, Internet Marketing, Website Marketing, Marketing


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