We have seen a dramatic shift in the way businesses are advertising their products and services in the last couple of years. In 2022, marketers are switching their budgets over to digital advertising instead of former offline advertising trends. So, what is causing advertisers to predict that digital advertising is the best way to gain new customers this year?

It’s safe to say that 2020 & 2021 were years like no other and that 2022 has certainly not reverted back to the old normal. As marketers think about building brands during this year and beyond, we are asking ourselves: