Why Invest in a Website Redesign?

Many of our clients come in knowing that their website isn't keeping up. They see their competitors' sites looking great compared to their old one and finally decide to upgrade to a more professional, functional place on the internet where their brand can occupy a more appealing home.

One of the first things we talk about with new clients is their goals for their site. Sometimes we get a long list of ideas, sometimes a shrug. Besides a visually appealing design that makes sense to a visitor, what's possible for a business website? Here are five reasons to think about a website redesign that will get you thinking about the possibilities for your internet marketing potential.

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Topics: Inbound Marketing, Website Design


5 Digital Marketing Strategies That Work

Digital Marketing

In the Quentin Tarantino movie The Hateful Eight, annoyed bounty hunter John Ruth, played by Kurt Russell, confronts his guitar-strumming prisoner Daisy Domergue, portrayed by Jennifer Jason Leigh. He abruptly snatches the old guitar out of her hands.

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Topics: Content Marketing, Internet Marketing


Understanding Google Analytics

google analyticsGoogle is more than just a search engine. It offers a plethora of services, including email (Gmail), a pay-per-click advertisement service (Google AdWords), its own version of social networks like Facebook, a platform for employees, students and others to collaborate and share documents (Google Drive), and more. Google even wants to become your internet provider (don’t believe us? Check this out). Another service Google offers is called Google Analytics. Understanding Google Analytics may seem daunting at first, but don’t worry. That’s what we’re here for.

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Topics: Inbound Marketing


6 Reasons You Need CRM to Grow a Successful Business

crm

Don't read this if you never want to grow your business.

How do you store and use all the data about the network of relationships that make your business run? A rolodex, note cards, or an Excel Spreadsheet might work up to a point, if you want to run a slow, forgetful, inefficient organization. Consider upgrading your ability to stay on top of your contacts, prospects, opportunities, customers, salespeople and more with a CRM, which stands for Customer Relationship Management. The basic function is to provide workable solutions to managing complex webs of companies' relationships.

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Topics: CRM


How to do Email Marketing the RIGHT Way

email marketing

Email marketing generates results. The big question faced by marketing managers is how to do email marketing to produce the desired return on investment (ROI).

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Topics: Content Marketing, lead generation, Internet Marketing