Understanding Google Analytics

google analyticsGoogle is more than just a search engine. It offers a plethora of services, including email (Gmail), a pay-per-click advertisement service (Google AdWords), its own version of social networks like Facebook, a platform for employees, students and others to collaborate and share documents (Google Drive), and more. Google even wants to become your internet provider (don’t believe us? Check this out). Another service Google offers is called Google Analytics. Understanding Google Analytics may seem daunting at first, but don’t worry. That’s what we’re here for.

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Topics: Inbound Marketing

6 Reasons You Need CRM to Grow a Successful Business


Don't read this if you never want to grow your business.

How do you store and use all the data about the network of relationships that make your business run? A rolodex, note cards, or an Excel Spreadsheet might work up to a point, if you want to run a slow, forgetful, inefficient organization. Consider upgrading your ability to stay on top of your contacts, prospects, opportunities, customers, salespeople and more with a CRM, which stands for Customer Relationship Management. The basic function is to provide workable solutions to managing complex webs of companies' relationships.

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Topics: CRM

How to do Email Marketing the RIGHT Way

email marketing

Email marketing generates results. The big question faced by marketing managers is how to do email marketing to produce the desired return on investment (ROI).

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Topics: Content Marketing, lead generation, Internet Marketing

Which Type of Online Advertising is Right for Your Business?


Advertising is one of the most important aspects of any company. However, there are so many methods out there that it is difficult to differentiate between all of them. Let’s take a close look at which type of online advertising is right for your business.

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Topics: Content Marketing, Social Media Marketing, Website Marketing, Marketing

Learn New Marketing Skills at Home for Free

online learning

Whether you have been laid off from your job due to the global COVID-19 pandemic or if you have been ordered to work from home to spend time in quarantine, there is plenty to do to keep yourself busy, especially when it comes to brushing up on your marketing skills. If you want to learn new marketing skills right from the comfort of your own home, you can do so with a bit of research, patience, and plenty of engagement.

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Topics: Content Marketing, Social Media Marketing, Website Marketing, Marketing