Amanda Zantal-Wiener | blog.hubspot.com
"Being a B2B marketer is a piece of cake," said no one, ever. "A real walk in the park. Easy-peasy."
The truth is, no marketer has it easy -- but sometimes, it seems like B2B marketers have it especially tough. Their work doesn't always get the same kind of spotlight that B2C marketing might, especially when it comes to things like word-of-mouth. Industry figures reflect this: Only 30% of B2B marketers say their organizations are effective at content marketing, for example.