Companies spend millions on branding. They painstakingly craft just the right logo, slogan, taglines, colors, letterhead, and countless other big and small details, hoping to get a slight name-recognition advantage in a super-competitive marketplace.

It would be hard to deny that most of that effort centers on the name of the enterprise. Naming is hugely important across all your marketing platforms, especially your online presence. Your Domain Name is no exception.

Our love affair for our smartphones has only just begun. 2015 will be the year that online marketers embrace the small screen or suffer the indignity of being friend-zoned by their clients. Google has indicated that mobile friendliness is now a major criterion for relevance in search results. 2015 will bring more robust mobile-ready websites, full-featured apps, creativity in mobile advertising, and an increasing presence in mobile-based social media interactivity.

There are few thrills greater than seeing your business at the very top of the Google search returns. How can you escape the desolation of second page search results? You know that if a searcher has to scroll down past the "fold," you are effectively lost among the other "2,034,516 results". If you've got an online presence for your business, gaining that top spot could mean the difference between Easy Street and No Man's Land.  As they say, the road to business failure is paved with un-optimized content.

"Welcome to the Marketers Anonymous Support Group, everyone!" chirped Monica.

It was a typical Tuesday evening for the usual gathered crowd. Most began to shuffle toward the circle of metal folding chairs, nervously sipping ghastly coffee from white Styrofoam cups. Eventually, with encouragement from Monica, all the attendees were seated in an uneasy circle. Twelve pairs of eyes bored holes in the sterile tile floor, traced constellations in the ceiling tile indentations or stared into their now lukewarm "coffee."

"Before we start, I'd like to say that I thought we really made progress last week!" sang Monica. "Thanks for sharing your feelings about Social Media, Kelly. Now, who would like to start us off this week?" The chilly silence lasted only a few seconds before the sound of the double door and a puff of cold outside air announced the arrival of a thirteenth attendee.

In which the United WebWorks blogging staff explore a list of jargon words we couldn't fit into the last entry.

Defining words can be a befuddling exercise. Before making the jump, see if you can guess the English word the highest number of distinct definitions, according to the Oxford English Dictionary. Click on "More" to see the answer, and then read up on the common everyday jargon you'll hear from your website producer.