Hunter-Gatherers in the Media Jungle

• Next time you are standing in line at your favorite coffee shop, pay attention to how long it takes you to make two or three assumptions about the person in front of you.

• You just sat down in the airport waiting area and in mere seconds, you have a mental list of people you hope are not assigned to the seat beside yours.

• As you drive slowly through the crowded parking lot, your eyes flick back and forth across the scene, watching for people who might be returning to their car, while also scanning for that telltale motion of a car backing out.

Engaging or Not:

Dominate the eyeball war by testing your content!

• Landing a man on the moon took 5 manned practice missions and innumerable tests on the necessary equipment

• McDonald's "Angus Snack Wrap" took a year of tinkering and focus groups to get from drawing board to a plastic tray near you.*

Once upon a time, a curious visitor to your website clicked on the “blog” link. A list of topics appeared, and her investigation began. She learned, she laughed, and best of all, she shared your blog post on her favorite social media page!

Her friends started digging into your other brilliant blog entries, and the end of the story is happy sales and profits ever after.