Everyone needs a little help from time to time, especially with dinner. One food company has even based an entire product line on the fact that we aren't all Julia Child. What Betty Crocker started as merely “Hamburger Helper” has become simply "Helper" and can be paired with numerous basic ingredients, like tuna, chicken and pork. "Fruit Helper" was mercifully discontinued a while back.
While we are experts in the field of eating, not so much in the food preparation. You know your business inside out and five years into the future. But rightly so, you're not as deep in the mystic knowledge of internet marketing. Perhaps you've encountered thoughts like these sure-fire warning signs. If so, you might need help. You definitely want to consider Hubspot Automated Marketing
"I know I'm supposed to write a blog, but I can't think of any more topics!"
You know that blogging is a non-negotiable for your online marketing. So how do you know what to write about after you've run out of topics? HubSpot to the rescue. Check out their Social Media Monitoring tool. Instead of spending hours combing through Twitter on your own, HubSpot searches, filters and delivers Tweets to you, based on keywords you designate.
Mine the tweets for phrases, links to articles and ideas that ooze blog topics. You can designate as many keywords as you want and check them whenever you need some inspiration.
Speaking of social media, HubSpot also has some nice automated social media publishing tools so you can chime in on conversations people are having about your area of expertise. Automatically publish pithy quotes and pictures to Facebook, LinkedIn, Twitter and all the latest virtual hangouts.
…and speaking of blogs…
"I'm not sure how to do the SEO magic on my blog."
Scheduling, writing and publishing blogs is astonishingly easy with HubSpot's blog editor. Now that you've got a ton of ideas for what to write about, put them in your HubSpot calendar so everyone can see what you're doing. You've made sure that you included your keywords, headings, and a picture or two, you're ready to publish. Click on the SEO tool and it catches anything you still might need to add.
Like that sharp eyed friend of yours who catches every tiny mistake in every movie, HubSpot's SEO checker gives you a to-do list of little details that will make your blog understandable to search algorithms. And it's not nearly as annoying as that movie-ruining friend.
"I have pretty good content, but it's disorganized uncoordinated and unconnected."
And wouldn't it be nice if you could connect all those stray bits and pieces of data? What if you could find out which of your blogs resulted in the highest number of leads?
We used to employ uncountable numbers of manila file folders carefully squirreled away in the drawers of those hulking steel filing cabinets. Even the most careful record keepers couldn't connect data the way we can today.
Picture this: a potential lead clicks on your website, then on a free offer on your main page. They gladly enter their contact info and instantly receive a buyer's guide in their email inbox. Simultaneously, your HubSpot automated marketing setup saves their information, categorizes the person as one of several "personas" you've developed, logs which website pages they visited, created a follow up email and scheduled another one to send two weeks from now.
Once they become a customer, you've got an entire history you can study and learn from. HubSpot automated marketing sports an intuitive CRM (customer relationship manager) that does all this and way more; just a couple of clicks and a screenful of useful hard numbers appears.
"I'm not sure if all these marketing efforts are paying off."
HubSpot knows that what you really want is information about the impact of your marketing on revenue. That's why they lead in on every dashboard with a chart showing trends on everything from page views to numbers of new leads. Change the adjustable parameters and you can see what's going on, enough to justify or modify any or all of your online marketing efforts.
At United WebWorks, we're big HubSpot fans. It's powerful and yet pleasantly intuitive to use. It's certainly versatile enough- we use it to integrate our main website, Customer data, marketing tasks, sales, and content publishing. We look at HubSpot as first-responder kind of helper, one that would make Betty Crocker and her series of boxed meal helpers proud.