As a business owner, you know it's important to keep up on social media. This is a great way for you to communicate with current and potential customers. However, you need to be smart about how you use social media. In order for it to work, you need to get your customers engaged. Here are 6 types of social media posts proven to get more engagement.
Ask QuestionsIf you want people to respond, ask a question or post a poll. You will get answers to questions that could potentially affect your business. Plus, you get to interact with your customers.
Post Cool Pictures/Videos
Many people are visual creatures. They like to look at cool pictures and videos. Take high quality pictures and give the people what they want. Take pictures of your products, making them look particularly awesome, or pictures of the staff behind the scenes. People may scroll past a simple post, but they are sure to stop and look at a picture.
Get PersonalDon't be afraid to open up about who you are on your business social media account. People will start to feel like they know you. If they start to feel like you are a friend, they will be more inclined to reach out to you and shop at your store.
Post Controversial Opinions
People love to argue on the internet. It's science. If you really want to see a surge in social media engagement, post something that might be considered controversial. Make sure the opinion involves your industry. If you work in fashion, you can express disinterest in a certain popular trend. If you work in marketing, talk about what popular methods simply don't work. While not everyone may agree with you, you are sure to get some responses. Remember to always stay respectful when you interact with your customers, no matter what they say.
Write a Blog
Write a blog and post it on social media. If you write about current topics in your industry, people will be excited to read your blogs. Offer a unique perspective on the topic of choice. Write your article well, and make the article easy to read.
Get Involved in the Community
If you want to be known, get out into your local community. Post pictures and comments about your experience on social media. You may meet people at these events who may become customers. You can also talk to current customers who might have also been at the event.
You can use social media to take your business to the next level as long as you use it properly. There's no point in a social media account if there is no social media engagement. Use these tips to get the people interested in what you have to say.