Let's talk about getting things right. What's your margin for error? If you're making pancakes and you don't get the mix right - no problem. Add a little water or a little powder from the box and you're good to go. But what if your task is to manage a profitable bottom line for your business?

How you optimize your website for search engines could mean the difference between a very Merry Christmas or not meeting payroll. It's hard to ruin pancakes, but it's easy to mess up a business.

This is one thing every company should know. It's common sense…or is it?

Spurious correlations can result in conclusions that only a politician could love. This chart "proves" that American-built cars prevent suicide.

Right?

Metadata

We use metadata all the time. It's a bit like punctuation in sentences. And it can save your life.

Even a tiny comma makes a mighty big difference.

Lawyers, you've been summoned.

Is your current website hostis humani generis? Or perhaps you plead nolo contendere to the charge that your website isn't producing the clientele you were hoping for.

The state of your website leaves you in the unenviable condition of having to market your firm while you try to give full attention to billable hours. We argue a fortiori that your lack of business is due to this dilemma. Are we having too much fun with this legal wordplay? Guilty as charged.

We've all recieved both good and bad advice in our lives. The social media website, Reddit, has a lively page of bad advice. Take, for example, this guy who just wanted to know what to do with his incredible find:

"I found a grenade in the river but it's all rusty and stuff. How do I get the pin out? Is it safe to hammer out?"

Responses:

• I would recommend getting a second grenade and using the explosion from it to try and dislodge that pesky pin. Safety first.
• Warm it up first in the microwave. Give it 20 minutes. Then hammer it open.

 We can only shudder to think what advice this grenade-owner took. Unfortunately, not everyone in this world intends to help you out. 

At United WebWorks, our priority is helping you out. Don't worry - our goal is to bring you marketing advice that is tested, approved and practical. Unlike the Reddit users, we only give out advice that won't blow up in people's faces.