• Is your website missing something?
• Do you get many customers or leads from your online presence?
• Are you showing up in the top search engine results?
• Does your website represent who you are as a business?

These are questions we ask our clients, but a few months back, we realized it was time to ask ourselves these questions about our own website. While we loved our old website, we knew it was time for an update.

Do links really matter?

The short answer - yes! When it comes to optimizing your website’s content, you probably already know a thing or two about the meta data and the page content. But one key mistake that we as an Internet Marketing company have noticed is that not many people are using links to their advantage for search engine optimization! Here’s the long and short of why and how to use inlinks, outlinks and backlinks to your business’s advantage.