Digital marketing is an ideal way to reach more prospective customers. Getting started can be challenging when all the content you see online sounds compelling and persuasive. If you're wondering how you can write marketing copy people will respond to, there is good news. It's much easier than it sounds when you use the same tricks professional marketers use.
There are trigger words that encourage an emotional response and make people want to take action. The key is to use the right type of trigger words for your product or service.
Low Motivation Triggers
Lazy people are more inclined to respond when they believe you have something which will help them achieve their goal with very little work. Examples include a marketing cheat sheet or an effortless diet plan. Other words to use include:
- Instant
- Kick-start
- Easy
For Materialistic Individuals
It's natural for people to want material possessions which they don't need. An example would be luxurious handbags marked down. Other words that trigger a need to have something include:
- Bargain
- Sale ends soon
- Don’t miss out
To Invoke Intense Interest
Include these words in your email subject line or ad copy to peek a person's curiosity:
- Shocking
- Astonishing
- Little-known
- Unbelievable
Offer the Forbidden
If someone tells you not to look in a room, it becomes the one thing you have to do. Forbidding something makes it more valuable. If you've ever seen ads for exercises for back pain, you'll notice they start out by telling you they have information doctors don't want you to know about. You can use the same tactic with these trigger words:
- Insider secrets
- Exposed
- Controversial
Building Trust
These words are especially important if you're selling expensive items or asking consumers to sign up for a recurring service. If you want to build trust, use these trigger words:
- Proven
- Genuine
- Fully refundable
- No strings attached
To Invoke Fear
You can create a subtle loss-aversion pitch to grab a consumer's attention since most ads are positive or neutral. A good example is “stop wasting your money on laundry soap that doesn't get your clothes clean.” It's not the end of the world, but no one wants their family wearing stained clothes. Invoke fear with these trigger words:
- Suffering
- Dangerous
- Embarrassing
- Trap
- Mistake
For That Instant Click
If you want potential customers to act now, use these words:
- Limited time
- Deadline
- Last chance
- Don't delay
Use Vanity to Your Advantage
Consumers buy products and services because they want to look more attractive, be thinner or appear more successful. Use these triggers to use vanity as a driving force:
- Boost
- Dazzling
- Handsome
- Ultimate
The words you use to present your product can mean the difference between making a sale and not making a sale. Combine several types of trigger words for a powerful statement. For example: Are you tired of getting fleeced by diet pill manufacturers? Our proven system will help you kick-start your diet. This appeals to people who have bought diet aids which didn't work. This also invokes trust and appeals to consumers who want a fast-acting weight loss system.
Use the secret words marketing professionals use and you'll see your online marketing efforts pay off. United WebWorks is your digital marketing department specializing in all aspects of marketing including marketing trigger words. We can help your business grow and succeed. Contact us today!