Every business or organization needs a website right? Well sure, but why? No one really wants a website for their organization, they want what they hope the website will deliver, more customers, more donations or more of something else. These organizational objectives are what really matter and are sadly most often overlooked by amateurs AND PROFESSIONALS when creating a site. So what can you do to achieve success?
Start with the end in mind. What TYPES of people would you like to visit your site and what would you like each of them to DO when they get there? How will you get them to do it?
For example, a magazine publisher has 2 main types of people that provide revenue, subscribers and advertisers. When a potential subscriber visits the site, we want them to pay for a subscription. An advertising prospect, however, is not likely to pay without speaking with a sales representative first. The website needs to create enough interest for them to fill out a free quote form or call the company to speak with someone.
So how do we get a web visitor to take action? There are a variety of techniques for doing this but almost categorically we need to do 2 things, provide a compelling reason for them to take action along with some sense of urgency, AND, build trust so they know they won’t be disappointed. Do you know how to do all this?
Building a successful website, one that turns visitors into customers, requires know-how in a minimum of several disciplines:
- Graphic Design/Layout - Knowing which colors sell more than others, where the eye goes to look for action steps, and how to make those actions stand out
- Web Development - Turning the design into something that functions as a website
- Copy Editing - Knowing how to speak to your audience’s pain points and desires to convince them to take the action you want
If you cannot do all of these things the likelihood of your website bringing you the RESULTS you want is slim.
At United WebWorks, your full service Savannah Website Design Company, we have employees skilled in each of these areas guaranteeing your project is a success.