Whether you have been laid off from your job due to the global COVID-19 pandemic or if you have been ordered to work from home to spend time in quarantine, there is plenty to do to keep yourself busy, especially when it comes to brushing up on your marketing skills. If you want to learn new marketing skills right from the comfort of your own home, you can do so with a bit of research, patience, and plenty of engagement.
Join and Attend Virtual Events and Meetings Online
If you are still working from home or if you are attempting to run your business while under quarantine orders, it is still possible to communicate through virtual meetings and online events. Consider using programs such as Google Meet, Zoom, or even Houseparty to connect with others who are working with you or who are providing marketing content and live casts for others to use.
Connect With Coworkers and Employees Digitally
You can also use your time spent at home to connect with coworkers and employees digitally, providing you with an opportunity to better connect with those you work with. While you are communicating with employees and coworkers using new apps and downloadable software, you can also work on improving your marketing skills by becoming familiar with navigating apps, software, and tools you use to communicate each day.
Follow Marketing Influencers Online
Follow online influencers who are involved in the marketing industries you are working in or representing. Use social media platforms such as Facebook, Twitter, and Instagram to search for trending hashtags, phrases, and words that are most relevant to your business or the brand you are trying to build. Watching marketing influencers each day can provide valuable insight into the ins and outs of a day in the life of a freelance digital marketer.
Subscribe to Relevant Webinars
One way to brush up on digital marketing skills is to join and attend virtual webinars online. Virtual webinars from reputable and well-known marketers provide live assistance and guidance for users when it comes to developing and launching new virtual and local marketing campaigns. Using online webinars can help you to learn more about specific marketing platforms, tools, and resources that can benefit your own business, brand, and venture.
Complete Online Courses
You can also take online courses right from the comfort of your own home, completely free of charge. Whether you are interested in learning more about a specific programming language, digital marketing, or launching local marketing campaigns, there are free courses available with Coursera as well as alternative networks and online colleges.
Work Towards and Obtain Certifications Online
Working towards a certification in a topic or subject that is relevant to your own business is extremely beneficial, especially if you are working in a position that requires certifications or further education in order to advance professionally. In addition to taking online courses, you can also work towards official certifications depending on the marketing program you are interested in and the type of skills you wish to learn. Using a certification you have received from completing a marketing course is a way for you to advance your own career while establishing yourself as a professional within the marketing industry.
When you learn new marketing skills, you will not only feel more confident in your current skill set, but you will also gain a sense of confidence and security that will keep you motivated, inspired, and committed to moving forward even in trying times.