We know refined sugar is bad for us...

So is drinking too much.

And nicotine intake.

And texting while walking.

And featuring conventional FAQ pages on our websites?

Yes, as useful as it might seem, your FAQ page is not helping your rise to the top of search engine rankings. And it might not be a helpful to your website visitors, either.

Let's talk about getting things right. What's your margin for error? If you're making pancakes and you don't get the mix right - no problem. Add a little water or a little powder from the box and you're good to go. But what if your task is to manage a profitable bottom line for your business?

How you optimize your website for search engines could mean the difference between a very Merry Christmas or not meeting payroll. It's hard to ruin pancakes, but it's easy to mess up a business.

This is one thing every company should know. It's common sense…or is it?

Spurious correlations can result in conclusions that only a politician could love. This chart "proves" that American-built cars prevent suicide.

Right?

Metadata

We use metadata all the time. It's a bit like punctuation in sentences. And it can save your life.

Even a tiny comma makes a mighty big difference.

Lawyers, you've been summoned.

Is your current website hostis humani generis? Or perhaps you plead nolo contendere to the charge that your website isn't producing the clientele you were hoping for.

The state of your website leaves you in the unenviable condition of having to market your firm while you try to give full attention to billable hours. We argue a fortiori that your lack of business is due to this dilemma. Are we having too much fun with this legal wordplay? Guilty as charged.