Facebook has an informal, living room vibe something like you get when hanging out with a bunch of friends with the TV on. Sounds great for personal interaction, but how can your business participate? There's a fine line between fitting seamlessly into the conversational flow and awkwardly interrupting.

This blog was published in December of 2015, and it's still fresh today! We've added some updated content and tweaked it a bit and present it here for your re-consideration. SEO is still an important of increasing your visibiity online and thereby raising the number of new leads for your business. 

Usually our laws aren't just written for fun (though sometimes for profit). So don't do the crime unless you are willing to do the time. Don't be like the troublemakers who inspired these silly laws:

No one likes to feel ignored, least of all advertisers. Things may have gotten out of hand, though.

To get through the cacaphony of competing images and messages in today's media, some companies have gone to extremes.

Why conjure up holiday marketing ideas from scratch when someone else has already primed the pump for you? Go refill your coffee, come back and peruse this list. Better yet, share it with your colleagues, then meet for half an hour to pick a few and talk about any ideas that this list inspires.

A large percentage of marketing, buying and selling is done online these days, and it's set to grow more in the near term. Your customers definitely look you up on the internet as part of their buying strategy. If someone searches for you, and your link appears on page 56 as the 500th entry, NO ONE is going to find you. Between the first and tenth result, click traffic rates fall like an overripe kumquat in a hailstorm: almost 33% for position one and only 2.5 % for position ten.