What you don't know can cost you, and when you're running a business or managing its marketing budget, you can't afford to pay for costly mistakes.

That's why we're here! We want to spread our knowledge of content marketing in Savannah, GA (it's kind of what we do!) to help you avoid unforeseen catastrophes. Let's talk about your digital marketing knowledge...

Content Marketing Institute (CMI) conducted a detailed survey in 2015 which collected information from more than 5,000 marketers around the world. Of the 1,820 North American B2B marketers, 1,572 affirmed their use of content marketing. That in itself should make readers take note.

Think you might be able to predict some of what the survey found?

What do Toyotas, Restaurants and Elementary School Reading Groups have in common?

Levels, my friend… levels.

Everyone knew the "Butterfly Group," was the place for struggling readers, who could only feebly hope that one day they'd make it into the "Soaring Eagle" level.

Restaurants? We like to know what to expect, so off we go to Yelp or other review sites in an attempt to choose between good, better and best.

A Toyota Camry comes in L, LE, SE, and XLE flavors, each one sporting more or upgraded features than the one below it.

Ye have heard that it was said,

Thou shalt use keywords 3-5 times in thy text, and

Thou shalt create Metadata that are acceptable to the Search Engine

But Google says unto you,

 Unless ye write blogs with quality, ye do it in vain.

Monday morning, 8:30. Roscoe Higgins swings the door open and enters his corner office. Placing his coffee cup on the mahogany desk, he wiggles his computer mouse and logs in. "Last week was a good one," he murmurs, "Now we'll get going on an even better one."

Roscoe opens his email app and scans it for any weekend developments. He has decisions to make, meetings to set up, leads to follow up on, and sales to close; but without knowing the vital signs of Roscoe, Inc., Mr. Higgins is helpless.

 Yes- we know it's almost Christmas Eve, but it's really not too late! We know you've been busy growing your business and need a few last minute gift ideas for the wonderful marketing professional in your life, so we did the hard work for you. Have a look below for some gift ideas for the hardworking, modern marketer.