Launch day is always fun here at United WebWorks. When our customers' online marketing presence goes live it's a champagne-bottle-cracking, 5-4-3-2-1-0-ignition-blast-off start of something brand new! We love Launch Day for many reasons, mostly because it marks the beginning of our favorite phase of the buying cycle: Customer Delight.

Scoop N. Cary sells a lot of snow shovels to his retail customers. In fact his deluxe shovel line has been doing really well, and the Farmer's Almanac is calling for heavy snow this winter. It's December and Scoop is looking forward to the fall selling season. "Maybe this year," thinks ol' Scoop, "I'll finally scrape together enough to finance that stock of lawn mowers."

Starting a new Inbound marketing campaign? Don't sweat it! Here are a few tips to get you started.

Wouldn't it be great if we got a treat every time we did something right? My sister is training her new puppy using behavior modification techniques. For Finn the Labradoodle, "Sit" = treat. "Stay" = treat. "Come" = treat. Finn still acts like an exuberant two-year-old with acute ADD, but he is starting to remember that chewing on grandma's hand never results in a treat.

Marketing would be so simple if we sold our products to dogs, but for people it gets a bit more complicated. However, there are some universal truths that should inform our approach to building brand loyalty.

Violate this list of DOs and DON'Ts and get whacked with the rolled-up newspaper of public scorn. If your goal is to build a long and happy relationship with your customers, think about the following: