Beware the Chimp! | Internet Marketing and Teamwork

The Pros and Cons of Hiring Chimps

If you've ever bemoaned the idea that your business was being run by a bunch of chimps, consider this: recent studies have shown that chimps possess superior short term memory (check out the video below at the 4:00 mark) than humans and quite possibly have a better sense of strategic planning than us.Kyoto University's Primate Research Institute set up a test for measuring competitive success. 6 chimps were given a head-to-head competitive game to play with food as the reward. Then the same game was then played by 16 students who received money for winning.
  
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Topics: Inbound Marketing


Is your physical store being killed by online shopping?

Don't go down with the ship!

Dear Diary,

It has been a year now since my retail business died.

Looking back, I realize I did see the warning signs, that my store was falling ill, but it was so gradual, so… insidious! First it was a slow downturn in my holiday sales over several years. Then a slight reduction in foot traffic. I spent a little more on marketing, advertising, coupons, all the usual stuff to try to turn it around.

I was in heavy denial. I just didn't want to face the reality that my little commercial empire could dry up after so many successful years. I kept thinking that trends would reverse, that this Christmas would be better than last…

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Topics: Inbound Marketing


Let There Be SITE! Website renovation for Boland Eye Center

Describe your favorite song without humming it.

Tell me everything about your favorite dessert!

What was it like to ride that rollercoaster?

While verbal or written descriptions are better than nothing, but we can't really know a song, a dessert or a rollercoaster unless we hear it, eat it or ride it!

Boland Eye Center of Savannah, GA wanted more out of their website. The old static site no longer served their business plan and though it was better than nothing, it was far from what was potentially possible. The old site wasn't up to the challenge of helping customers experience an invitation to superior eye care at their Savannah location. It ws time for a United WebWorks Website Renovation.

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Topics: Website Audit, Inbound Marketing


The Unintended Consequences of Blogging | Internet Marketing Tips

The Rev. Edward Stone's letter to England's Royal Society in 1763 eventually earned billions for a German dye manufacturing company, the result of an unintended consequence.

It seems that Rev. Stone, seeking relief from various "agues" caused by "miasma" (bad air) from wet or swampy areas, happened to peel off and gnaw on a piece of willow bark as he wandered around the wetlands of Chipping Norton. In his mind was the common belief of the time that Divine Providence should supply a cure alongside the source of human ailments.

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Topics: Search Engine Optimization, Content Marketing, Inbound Marketing


Inbound Marketing a Fad or The Future of Digital Marketing

inbound-marketing-on-trialLate one night, according to the internet, a group of traditionalists apprehended an allegedly "dangerous" criminal element: one "Inbound Marketing." Committed to truth in commerce, they leveled some serious charges against their foe. What follows is the gripping tale of a courtroom drama, the outcome of which has far-reaching consequences to those of us who sell products or services.

The Prosecution begins.

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Topics: Inbound Marketing