When you rotate a map of England to the right ninety degrees, it looks vaguely like a ragged old shoe. Could this be a clue to the political meaning behind the nursery rhyme “The Little Old Woman who Lived in a Shoe?”

Some historians believe the “Old Woman” is Great Britain’s King George II. He’s the fellow who started the 18th century craze for men wearing white powdered wigs, possibly giving rise to the Old Woman moniker. Apparently he was met with a good deal of insubordination while serving as sovereign and, like the elderly mother in the rhyme, had a crisis of planning when it came to his “children.”

There was an old woman who lived in a shoe.

She had so many children, she didn't know what to do;

She gave them some broth without any bread;

Then whipped them all soundly and put them to bed.

Some think “children” refers to parliament. We prefer the interpretation that points to the global empire of colonies under British rule. Could George II’s haughty mistreatment of his colonial possessions have been one of the root causes of the rebellion that occurred at the end of the century under his grandson, George III?

No one knows for sure who’s who in the nursery rhyme, but what is certain is this: Whether you’re ruling an empire or running a business, you need to plan carefully with the best information available.

One of the most popular attractions for visitors to Savannah is a fabulous cruise on an authentic riverboat as it steams along the Savannah River. Gliding past the bustling port area and the historic sites of old town, it's one of the best ways to see the charming southern city of Savannah, and United WebWorks tourism website design has helped make it famous.

And it's one of the best ways to sample the rich cuisine of the Low Country. Savannah Riverboat Cruises's chefs and servers dish up some of the best food in the region with a distinct local flavor. On a number of their dinner cruises there's entertainment to set the mood whether its quiet conversation or cutting loose on the dance floor!

The Founding Fathers agreed that the U.S. Constitution wasn’t quite complete, so they added a set of amendments - ten of them - right off the bat. It became apparent that in order to head off the negatives of old European governmental systems, they needed to guarantee certain specific rights for the average citizen.

It was a bit like including some average Joes and Josephines in the room when our republic was in the planning stages. In answer to the “what about us?” question, the framers came up with ten privileges that couldn’t be removed without due process of the law.

On this day we can establish religious groups, own a gun, and get a fair trial without our government depriving us of the opportunity for no reason.

The Bill of Rights and the other 17 amendments make it clear that the interests of regular citizens is important enough to be included in our core lawmaking document.

The same should go for any business. When we say, “The customer is always right,” What does that mean, exactly? It means that your company should look at being customer-centric by making and keeping some promises- a “bill of rights” for leads.

Quick! Name your favorite swamp…

Oh, those marshy, boggy, bug-infested, zones of stagnant water. They serve their purpose, but only a very few hardy (and a little crazy?) souls want to live there.

Now picture a babbling mountain stream, cold, clear and rushing down it’s rocky streambed like it’s in a big hurry to get where it’s going.

Where would you rather be?

What’s true of B2C is also true of B2B. If you want your B2B business to be successful, your list of leads must constantly grow. Without the right leads and connections, your sales get stagnant - and your business takes a slip backwards into a green, murky, swamp-like state.

A constant source of leads and customers can transform a stagnant business into a glacier-fed, scenic river. So how do we lose the mosquitos and bring on the pines and salmon?

Stories abound of would-be miscreants who sabotage their own success by forgetting a critical detail. There’s the story of the man went into a drug store, pulled a gun, announced a robbery while pulling a Hefty trash bag face mask over his head. Only then did he realize that he'd forgotten to cut eyeholes in the mask.

Or how about the bloke who walked up to a cashier at a grocery store, took out his wallet (to fill it, apparently) and demanded all the money in the register. When the cashier handed him the loot, he fled, leaving his wallet on the counter.

No matter what kind of business you’re in, the success of your company depends on your lead generation prowess. People who are coming to your website, interacting with your social media accounts, and making decisions about buying or not- they are the critical difference between plenty and famine. As your number of good leads goes, so goes your bottom line.