If all you had to do to increase your search ranking was sit down and enjoy a glass of wine do you think you would be up to task? Don't like wine? No worries, because beer works just as well.
Let's run over a little background first. Search Engine Optimization, or SEO, is not nearly as complicated a concept as industry experts want you to believe. Sure there are weird phrases like "meta tags" and "page authority" thrown around that have made you want to drink already but don't let all the geek speak concern you. Most of what you need to know about, and for goodness sake make sure any SEO vendor you hire knows about, is common sense. I promise.