Whether you are thinking about your very first website or you are looking to have your current one redone, proper website design planning pays big.
Set Your Website Goals:
Why do you want the new website? For most folks it is to bring in more sales, make more money. Try to be a little more specific though. Remember a good website is a powerful, proactive business advertising and marketing tool. Consider what your business goals are. Even if you just want to "make more money", how do you want to accomplish that. Do you want to sell more of the products that have a higher profit margin and require less support? Do you want more of your revenue to come from retainer based, recurring professional services? Forget hits, clicks, page views, impressions and other metrics. They may give you some insight but the ability of your website to forward these goals is ultimately how real success should be measured.