We’re looking at the end of a very good year in 2018, and we hope you are too!
Like many of our awesome clients, we’re looking at this year’s balance sheet and thinking about the best ways to invest in our success and keep our hard-won earnings away from ol’ Uncle Sam!
Every business owner wants to know what magical marketing tactic will get them the most return.
However, what often gets in the way of successful marketing is YOU!
Here are some myths in marketing every business owner should know.
Topics: Search Engine Optimization, Content Marketing, Inbound Marketing, Social Media Marketing, Internet Marketing, Website Marketing, Marketing
Let's talk about what it costs to get a website for your business
Similar to buying a car, there isn't one price that fits all. You want a top-of-the-line luxury model or a used family-hauler? And extras like maintenance, tires and repairs… you get the idea.
Rather than asking what a website cost, it's better to discuss your site's Return on Investment (ROI). A well-engineered, safe model may end up costing more up front, but in the long run the ROI is a lot better than a cheap old jalopy that ends up nickel and diming you to bankruptcy.
Here's a starting point for the sake of discussion:
It's July, 1799. The Nile Delta of Egypt.
Vision blurred from dripping sweat, a French army Lieutenant cursed the heat and the battering his fingers were taking from the rough stones he was piling up along the fort's outer wall. The dilapidated fort needs a few hasty repairs to render it defensible in advance of an attack by a force of Ottoman Turks. As he bent to retrieve the next broken grayish rock to lug across the parade ground to plug a gaping hole in the fort's facade, he noticed a strange pattern on one of its facets.
What he had just wrested from the dust was one of many reused stones now employed as fill for the walls of Fort Quaitbey, probably hauled there ages ago from a ruined temple further up the Nile.
Topics: Website Marketing, Business branding
Many small to medium enterprises get along fairly well with brochures and personal referrals- essentially word of mouth marketing; but there are a couple of giant holes in that strategy in the long term.
Topics: Website Design