In honor of one of the worst Halloween costumes ever, AND one of the most ineffective laws in recent memory, we give you…

SPAM

On December 16th, 2003, President George W. Bush signed Public Law 108-187 hoping to give some measure of relief to our collective inboxes. Better known as "CAN-SPAM," (get it? Can of Spam or "Let's throw Spam in the Can?"), the law outlined a number of restrictions on mass marketing via electronic mail.

Google is one of the richest companies in the world for one simple reason.

Competition.

A cutthroat battle for search return listing number one. First Place. Gold Medal. Second to None. If a company can grab first place on the page that Google returns for your keyword, it means website traffic, leads, customers, sales and revenue!

Traffic to your website means you are getting found by people who are looking for you. In this case, heavy traffic is GREAT! Now, where does all that traffic come from? There are at least four major highways leading to your website:

• Direct traffic - a searcher types your URL or name into their browser search bar
• Referral traffic- when someone clicks on a link to you found on another website
• Organic search- When your site link gets clicked on because it's toward the top of the search returns
• Social Referrals- When links to your site appear and spread on social media venues like Facebook or Twitter.

Questions Kids Ask (For Which Parents are Completely Unprepared):

• What is an hour?
• Is today the day you will die?
• When you die, can I watch?
• Why do you say mean words when you drive?
• Are Cheetos your favorite food?
• Why did you eat all of the Cheetos?
• If I am a princess, where are all my horses?
• If people make things out of animals, can I make things out of people?

From <http://mom.me/blog/20858-31-questions-my-kid-asked-me-i-was-not-prepared/>

Although nothing can prepare you for a four-year-old, Fortune favors the prepared, as any Boy Scout in good standing is aware. While we may not be ready with the perfect rejoinder when our kids ask us things like "where does fat come from?" We can benefit from some preparatory thoughts when meeting with a digital marketing consultant for the first or second time.

So many  genres of our storytelling tap into the age-old theme of the mysterious gunslinger / sword-wielder / space fighter pilot who comes in to clean up the town /

"Inbound's the name. Apprehending sales leads is my game," he says. Soon, the traditionalists are seen slinking out of town. Oh, they had their day in the sun, and in fact some of their techniques still work, but there's still a country mile of difference in the way marketing is approached.