For our latest #TutorialTuesday, Chloe was tasked with scouring the worldwide web to find the latest and greatest SEO practices. But wait - didn’t we talk about 5 Big Changes to SEO not too long ago? Why yes, yes we did. BUT, in the ever changing landscape of digital marketing, there’s always something new to learn and implement. Let’s jump right in.

Now what? You forgot the password to one of your social media accounts or maybe that new employee duplicated your account when you already had an old one.  Either way, you now ended up with two Facebook pages. Or three Twitters. Or an Instagram for both your downtown and corporate offices.  Looks like you need to merge your accounts.

Having multiple accounts can be a major problem for employees and customers, especially on commonly searched platforms like Facebook, Google My Business, Instagram and LinkedIn.  With repetitive or conflicting information online, your customers will end up confused. Your employees may send great reviews or likes to the wrong place.  Having a sharp, high quality presence on social media is imperative and duplicate accounts are a big no-no. But no worries, United WebWorks is here to help.Here's some help on merging your social media accounts or make corrections: 

There's been a Google+ breach. The tech giant announced in a blog post this week (October 8th, 2018) that they are sunsetting their wildly unpopular consumer version of Google+. While it would normally be a very big  deal to shutter a major social media channel, this was a weird exception. As an NPR reporter said on the radio this week, "The surprising thing wasn't that Google+ suffered a massive data breach, or that Google is shutting it down, it's that it was still around at all."

What would we do without Facebook in our lives?

It’s really hard to imagine — even though the social media giant hasn’t been “a thing” for all that long.

Since becoming available to the general public just 12 years ago, Facebook not only changed the way we stay in touch with our friends and families and consume news, it has created a whole new avenue for businesses to reach customers, expand their brands and grow their bottom line.

All successful digital marketing strategies include Facebook, which is why it’s important to take note of a recent survey by the Pew Research Center.

Describe the heart and soul of your business in four words.

Business consultants often test the alignment of a company by challenging a range of employees to describe the business in as few words as possible. If you've ever tried it, you know it's not easy, but it does make you to think about the real reasons your organization exists.