Describe the heart and soul of your business in four words.
Business consultants often test the alignment of a company by challenging a range of employees to describe the business in as few words as possible. If you've ever tried it, you know it's not easy, but it does make you to think about the real reasons your organization exists.
Here’s the question that inevitably flummoxes business owners: How much revenue is your current website bringing in?
It’s not uncommon for business owners to think of their website like their business card — static collateral — rather than what it should truly be: the cornerstone of all of your marketing efforts.
Let’s face it.
Web developers get a bad rap — with unflattering extremes that include socially-challenged nerds living in their mom’s basements or shiny corporate pencil pushers forcing the highest price with the lowest efforts. In a business environment that is saturated with digital marketing professionals, it’s ironic that finding a good web developer can be harder than getting through a Friday work day before a three-day weekend.
So … how can you tell if a web developer is good or bad? Is your head spinning from complicated technical jargon? Are you generally unhappy with your web developer but you’re not sure if you’re overreacting? Here are eight telltale signs that you need to fire your web developer:
Topics: Website Design, Web Development
Does this sound familiar?
You’ve cut budgets making marketing more of a side project that an actionable item on your never-ending to-do list. Or perhaps you let marketing sit on the back burner for a few too many days … months … oops! Suddenly, there’s a problem: marketing is far behind or faded into non-existence. Unfortunately, you’re so busy running your business, you have don’t have time to fix it.
Topics: Marketing
