Public Relations is often confused in the murky waters surrounding an all-in-one service.  Is it a press release? Social Media? Networking? Sponsoring charity events? Employee bios?  

Well, yes.  It’s all those things and more.  

The question all of us at United WebWorks like to ask is “What do those services get you?”

A flashy billboard or a catchy jingle you can’t get out of your head are great for brand awareness. But public relations should also inspire people to trust your brand, to seek it out and to ask the questions that turn handshakes into contracts.

Savannah’s Southside Fire/EMS recently had an emergency of its own. Not quite a structure fire, but a big problem nonetheless. Their website was not keeping up with the growing demands for connections to the public they serve.

Common Marketing Myths Debunked

Every business owner wants to know what magical marketing tactic will get them the most return.

However, what often gets in the way of successful marketing is YOU!

Here are some myths in marketing every business owner should know.

Let's talk about what it costs to get a website for your business

Similar to buying a car, there isn't one price that fits all. You want a top-of-the-line luxury model or a used family-hauler? And extras like maintenance, tires and repairs… you get the idea.

Rather than asking what a website cost, it's better to discuss your site's Return on Investment (ROI). A well-engineered, safe model may end up costing more up front, but in the long run the ROI is a lot better than a cheap old jalopy that ends up nickel and diming you to bankruptcy.

Here's a starting point for the sake of discussion:

For a successful marketing strategy, your efforts should be focused on satisfying your customers. The only way you can succeed at this is by getting to learn their needs, preferences, buying behavior and online trends. Understanding the
methods your competitors are using to keep their clientele base growing, happy and full of expectations is also critical.
The following are some things you can do to achieve business growth.