In former times, convincing Americans that they needed a new product or service was fairly easy. Billboards, newspaper ads, radio and TV commercials and sponsorships did the trick. As soon as a business had enough cash flow, it bought advertising because that's what brought in more customers.

Fast forward a couple of generations. The newspaper is extinct. People are immune to the wiles of mass media advertising, and it’s the end of a lengthy transition in which consumers' shopping habits changed drastically, and goods and services purveyors struggled to catch up.

The reason for the upheaval was a little innovation people called "the internet."

United WebWorks tips on time saving lead generation, Savannah GA

Ever feel like Jack London on the trail to the Klondike when you're digging for leads? It can sometimes feel like you're one of the thousands endlessly toiling up the Chilkoot pass, hoping to strike it rich with a pick and shovel. What you really needed was an exceptional dog like Buck in Call of the Wild.

Dogs were the industrial robots of times past. Most of the breeds we see today started out with a specific purpose in the mind of the breeder. One's dog was a semi-intelligent minion that earned its keep by doing your bidding.

Outbound and inbound marketing: they sound completely opposite, and indeed they are. Outbound marketing can be compared to carpet bombing, while inbound is more like a surgical strike by one of those fancy drones. As internet use has matured, the business community has figured out that the latter really does give you a much bigger bang for your buck…

...If you know the rules that separate the fail from the win

One of the things United Webworks does really well is make sure each client is fully prepared for "The Handoff" when Launch Day arrives. A big priority for us is making sure a brand new website is well cared for after the big day, because we know that fumbles are not acceptable!

Companies spend millions on branding. They painstakingly craft just the right logo, slogan, taglines, colors, letterhead, and countless other big and small details, hoping to get a slight name-recognition advantage in a super-competitive marketplace.

It would be hard to deny that most of that effort centers on the name of the enterprise. Naming is hugely important across all your marketing platforms, especially your online presence. Your Domain Name is no exception.