Marketers and Business Owners are becoming smarter. 

Back in the day, we’d all jump for joy when we analyzed our campaign reports and saw that we received X amount of clicks.

300 clicks! Woo Hoo! Time to party!

That was it for us in terms of satisfaction. But as time progressed, frustration started to set in when business owners realized that those clicks didn’t convert to sales or new customers. Marketers (the good ones), discovered that generating website visits was only lap one of the relay race. Lap two dealt with getting the website visitor to convert.

Page owners will begin receiving notices this week that the badges are going away starting October 28.

Facebook is removing the gray verified badges meant to show Page authenticity starting October 28. Page owners will begin seeing notices via their Page this week.

Google is introducing user-generated images in product reviews on Google Shopping.

Whether you have a website to promote your local business, an eCommerce shop, or even a nonprofit organization, knowing how to effectively market your website is a must. Website marketing is an integral element of building an online following and establishing a brand or business online.