Would you like your business on Facebook?

Unsolicited but essential advice on using Social Media from United WebWorks.

Thinking about using Social Media to generate interest and sales? Read on and learn.

Stay social.

This is not the place to demonstrate your vast knowledge of widgets. Your tone should be winsome, charming and fun.

BAD - "Did you know that widget sales have increased by 13% in the last ten years? Don't miss out on the opportunity to get yours today!" [link]

Sometimes it's downright scary to talk to a car mechanic. When he starts talking about his ball joint separator, I seriously consider bicycling to work.

You: Hello?

Frank: Hi, Frank's Garage here. I've got a rundown on the issues with your car.

You: OK- what's the problem?

The next few seconds of the conversation never made it into your long term memory. The mechanic started to speak in some other language that may not even be used by humans. He did mention something about a planetary gear set…

You: "And the total cost?"

If all you had to do to increase your search ranking was sit down and enjoy a glass of wine do you think you would be up to task? Don't like wine? No worries, because beer works just as well.   

Let's run over a little background first.  Search Engine Optimization, or SEO, is not nearly as complicated a concept as industry experts want you to believe.  Sure there are weird phrases like "meta tags" and "page authority" thrown around that have made you want to drink already but don't let all the geek speak concern you.  Most of what you need to know about, and for goodness sake make sure any SEO vendor you hire knows about, is common sense.  I promise.