We Told You So: Predictions That Came True

Back in December of 2014, we made a few predictions about the future of internet marketing. Any prophet worth his or her salt should get one or two prognostications correct... Turns out we did OK!  

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Here's what we predicted and what actually happened.

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Topics: Internet Marketing


$50 Ad vs. $50,000 Ad | Savannah Advertising

Savannah advertising is a many-splendored thing.

Savannah Avertising

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Topics: Inbound Marketing, Internet Marketing


Marketing for Leads, Sales, and Revenue: 2017 Edition

When you rotate a map of England to the right ninety degrees, it looks vaguely like a ragged old shoe. Could this be a clue to the political meaning behind the nursery rhyme “The Little Old Woman who Lived in a Shoe?”

Marketing for Leads, Sales, and Revenue: 2017 Edition | United WebWorksSome historians believe the “Old Woman” is Great Britain’s King George II. He’s the fellow who started the 18th century craze for men wearing white powdered wigs, possibly giving rise to the Old Woman moniker. Apparently he was met with a good deal of insubordination while serving as sovereign and, like the elderly mother in the rhyme, had a crisis of planning when it came to his “children.”

There was an old woman who lived in a shoe.

She had so many children, she didn't know what to do;

She gave them some broth without any bread;

Then whipped them all soundly and put them to bed.

Some think “children” refers to parliament. We prefer the interpretation that points to the global empire of colonies under British rule. Could George II’s haughty mistreatment of his colonial possessions have been one of the root causes of the rebellion that occurred at the end of the century under his grandson, George III?

No one knows for sure who’s who in the nursery rhyme, but what is certain is this: Whether you’re ruling an empire or running a business, you need to plan carefully with the best information available.

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Topics: Inbound Marketing, lead generation, Internet Marketing


Cost-Effective Online Marketing for Your Small Business

No doubt you’ve heard something about the wonders of the internet for social media marketing your business- how cost-effective, easy, and even fun it can be. When you're just starting out, though, it can seem daunting. There’s a  lot more work to it than you were led to believe, even if you consider yourself technically adept. 
 
Cost-Effective Online Marketing for Your Small Business | United WebWorks Savannah GAThe internet marketing jargon alone might make you feel as if you're reading a foreign language. Even after you wade through all of the various terms and definitions, there are hundreds of how-to guides out there with often contradictory claims or, even worse, articles that make plenty of promises but never actually tell you how to get started (unless you pay up). 
 
So you need a solid reason to jump into effective internet marketing, to shift your advertising budget and possibly hire someone to help with it. 
 
You need reasons based on hard numbers. 
 
Well, you got it.
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Topics: Social Media Marketing, blogging, Internet Marketing


Prove it: Measure Your Marketing for Real Return on Investment

The Keys to Long Term Return on Investment (ROI)

Measure Your Marketing for Real Return on Investment | United WebWorks Savannah GAIn the results of Hubspot's 2016 survey of marketing managers, it was shown that 43% of all marketers identify proving ROI as one of their top marketing challenges. It seems that “Prove it,” is not just a playground taunt, nor is it limited to geometry class.

The more accurate and precise your measurement of reality is, the better chance your enterprise will succeed. If knowledge is power, you better know information that accurately matches reality!

The importance of being able to calculate and prove your Internet Marketing ROI is not to be taken lightly. Without being able to accurately measure it, a business doesn't have the ability to improve its performance in the areas that need it the most, and finds itself blindly investing in “improvements” that may be just the opposite.

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Topics: Internet Marketing