No doubt you’ve heard something about the wonders of the internet for social media marketing your business- how cost-effective, easy, and even fun it can be. When you're just starting out, though, it can seem daunting. There’s a lot more work to it than you were led to believe, even if you consider yourself technically adept.
The internet marketing jargon alone might make you feel as if you're reading a foreign language. Even after you wade through all of the various terms and definitions, there are hundreds of how-to guides out there with often contradictory claims or, even worse, articles that make plenty of promises but never actually tell you how to get started (unless you pay up). So you need a solid reason to jump into effective internet marketing, to shift your advertising budget and possibly hire someone to help with it.
You need reasons based on hard numbers.
Well, you got it.
In the results of Hubspot's 2016 survey of marketing managers, it was shown that 43% of all marketers identify proving ROI as one of their top marketing challenges. It seems that “Prove it,” is not just a playground taunt, nor is it limited to geometry class.
Remember the Floppy Disk? Not the friendly little brightly colored plastic ones, no- the Big Mamas. The flexible eight-inch platter of raw storage power. At least that’s what they were in their heyday. More than one megabyte could fit on those suckers! The ubiquity of floppy disks in all their iterations has long since gone, and you’d be hard-pressed to find one, let alone the equipment to read one...