They call it "buzz." When a movie, product, service, or public whatever finds itself the topic du jour around the watercooler, it is said to be generating buzz. These days, Social Media outlets are the tip of the spear when it comes to buzz propagation, with its wildfire speed and exponential growth curve possibilities.

Even though digital technology has given "buzz" a high-octane boost, it still comes down to hundreds of quick decisions: to share or not to share? Sometimes we find the urge to share irresistible. At other times, it's the last thing we would inflict on our social media friends. One way to make an attempt at "viralizing" your social media posts is to crank out huge volumes of them. But that can backfire, as you might imagine. What other ideas are there?

Facebook has an informal, living room vibe something like you get when hanging out with a bunch of friends with the TV on. Sounds great for personal interaction, but how can your business participate? There's a fine line between fitting seamlessly into the conversational flow and awkwardly interrupting.

Traffic to your website means you are getting found by people who are looking for you. In this case, heavy traffic is GREAT! Now, where does all that traffic come from? There are at least four major highways leading to your website:

• Direct traffic - a searcher types your URL or name into their browser search bar
• Referral traffic- when someone clicks on a link to you found on another website
• Organic search- When your site link gets clicked on because it's toward the top of the search returns
• Social Referrals- When links to your site appear and spread on social media venues like Facebook or Twitter.

This is the tale of two companies. It was the best of times for one and the worst of times for the other, even though you wouldn't notice much of a difference by visiting their brick-and-mortar storefronts.

Picture two establishments, a mere mile away from each other in a bustling seaside town, not unlike our illustrious city of Savannah, GA. They both are purveyors of boutique fashions for women, and both have enjoyed moderate success until the present time. If the laws of physics were to allow it and we jumped a couple of years into the future, we would notice that one store thrives while the other emits the unmistakable odor of chaos and decline. Why the vastly different fates?

Would you like your business on Facebook?

Unsolicited but essential advice on using Social Media from United WebWorks.

Thinking about using Social Media to generate interest and sales? Read on and learn.

Stay social.

This is not the place to demonstrate your vast knowledge of widgets. Your tone should be winsome, charming and fun.

BAD - "Did you know that widget sales have increased by 13% in the last ten years? Don't miss out on the opportunity to get yours today!" [link]