Every business owner wants to know what magical marketing tactic will get them the most return.
However, what often gets in the way of successful marketing is YOU!
Here are some myths in marketing every business owner should know.
Topics: Search Engine Optimization, Content Marketing, Inbound Marketing, Social Media Marketing, Internet Marketing, Website Marketing, Marketing
Had a great year? You just made Uncle Sam’s day! If you have yet to sit down with a CPA for tax planning, now is the time. A good CPA can reduce your tax liability, providing more money for you to save and invest. The most common techniques involve:
Smart investments in yourself and your business can minimize your tax liability and set you up for an even better 2018. Here are our best recommendations:
Topics: Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing, B2B Marketing, Internet Marketing, Video Marketing, Website Marketing
Who doesn't love a free sample? We sure do. Those tiny paper cups of fancy coffee, broken cookie pieces and teryaki chicken on a toothpick- YES! Our readers have also voted yes to free samples and so...
We're bringing this blog entry back! The following post was published back in September of 2014 and it's still one of our most-visited pages. Social Media has only increased in importance in the last three years and we don't want our fans to miss out on the incredible opportunities that await them on Facebook, Twitter, YouTube, Instagram, Snapchat and all the rest.
We've added some updates and refreshed all the stale information to bring this article back to fighting trim. Enjoy! And make sure you grab your copy of the sample Job Description for a social media manager, even if you aren't hiring one, it will help any marketer get a sense of what's involved in navigating social channels of content. Here is a link to the free job description if you want a TLDR.
Topics: Social Media Marketing
We’re suckers for The Latest Trend, aren’t we?
If you didn’t have a “Baby on Board” caution sign in your car window, you probably had a MySpace profile, could be seen performing the “Running Man” dance maneuver or participated in an ice bucket challenge. Fads come and go about as rapidly as snow in the desert.
One of the hottest trends on business websites is video marketing. Predictions anticipate that it will continue to be the fastest-growing feature on mobile and desktop computers for at least the next three years. The percentage global consumer internet traffic that is video-related will grow, estimates a Cisco white paper, from 70 percent in 2015 to 82 percent by 2020.
The thing is, it might not be a hot trend at all. Videos on business websites look like they’re going to become a permanent feature of the online landscape, like blue jeans or air conditioning in your car.
Topics: Content Marketing, Social Media Marketing, Video Marketing
The internet marketing jargon alone might make you feel as if you're reading a foreign language. Even after you wade through all of the various terms and definitions, there are hundreds of how-to guides out there with often contradictory claims or, even worse, articles that make plenty of promises but never actually tell you how to get started (unless you pay up). Topics: Social Media Marketing, blogging, Internet Marketing