Wouldn't it be great if we got a treat every time we did something right? My sister is training her new puppy using behavior modification techniques. For Finn the Labradoodle, "Sit" = treat. "Stay" = treat. "Come" = treat. Finn still acts like an exuberant two-year-old with acute ADD, but he is starting to remember that chewing on grandma's hand never results in a treat.

Marketing would be so simple if we sold our products to dogs, but for people it gets a bit more complicated. However, there are some universal truths that should inform our approach to building brand loyalty.

Violate this list of DOs and DON'Ts and get whacked with the rolled-up newspaper of public scorn. If your goal is to build a long and happy relationship with your customers, think about the following:

Back in the mists of time, the village shaman said, "Bring me one of those shiny pebbles and you'll get a free hex-lift." As time went on, merchants and traders got more creative. "Get your free barley loaf with the purchase of a fine roast goose," they'd cry. 

With only a couple of subtle differences, we're doing the same thing today. The question is, how do you sell just a bit better than the other guy? Use every means available to holler. That includes email marketing.

Begorra, it's that time of year again!  As the month of March rolled around this year, United WebWorks had the honor of collaborating with the dedicated folks at the Savannah Saint Patrick's Day Parade Committee on their new web design project.  They encouraged us to flex our muscles on this project with some heavy lifting in web development, website performance, custom database work, and graphic design.

We look forward to expanding the solution later this year with the implementation of an open source (translation: "Free!") software solution that will automate all of the administrative tasks in support of this very busy and expansive organization.  Talk about ROI - we're seeing GREEN, people!

Seventy Three or One? How Can I Choose the Right Metrics for my Website Audit? 

What do analytics, statistics and heuristics have in common?

They all end in tics.

How do you deal with so many website audit measurement possibilities, and such short attention spans? Have you slathered any of these numbers into reports you’ve made?