Would you like your business on Facebook?

Unsolicited but essential advice on using Social Media from United WebWorks.

Thinking about using Social Media to generate interest and sales? Read on and learn.

Stay social.

This is not the place to demonstrate your vast knowledge of widgets. Your tone should be winsome, charming and fun.

BAD - "Did you know that widget sales have increased by 13% in the last ten years? Don't miss out on the opportunity to get yours today!" [link]

Hunter-Gatherers in the Media Jungle

• Next time you are standing in line at your favorite coffee shop, pay attention to how long it takes you to make two or three assumptions about the person in front of you.

• You just sat down in the airport waiting area and in mere seconds, you have a mental list of people you hope are not assigned to the seat beside yours.

• As you drive slowly through the crowded parking lot, your eyes flick back and forth across the scene, watching for people who might be returning to their car, while also scanning for that telltale motion of a car backing out.

Engaging or Not:

Dominate the eyeball war by testing your content!

• Landing a man on the moon took 5 manned practice missions and innumerable tests on the necessary equipment

• McDonald's "Angus Snack Wrap" took a year of tinkering and focus groups to get from drawing board to a plastic tray near you.*

Once upon a time, a curious visitor to your website clicked on the “blog” link. A list of topics appeared, and her investigation began. She learned, she laughed, and best of all, she shared your blog post on her favorite social media page!

Her friends started digging into your other brilliant blog entries, and the end of the story is happy sales and profits ever after.

Sometimes it's downright scary to talk to a car mechanic. When he starts talking about his ball joint separator, I seriously consider bicycling to work.

You: Hello?

Frank: Hi, Frank's Garage here. I've got a rundown on the issues with your car.

You: OK- what's the problem?

The next few seconds of the conversation never made it into your long term memory. The mechanic started to speak in some other language that may not even be used by humans. He did mention something about a planetary gear set…

You: "And the total cost?"