We’re suckers for The Latest Trend, aren’t we?

If you didn’t have a “Baby on Board” caution sign in your car window, you probably had a MySpace profile, could be seen performing the “Running Man” dance maneuver or participated in an ice bucket challenge. Fads come and go about as rapidly as snow in the desert.

One of the hottest trends on business websites is video marketing. Predictions anticipate that it will continue to be the fastest-growing feature on mobile and desktop computers for at least the next three years. The percentage global consumer internet traffic that is video-related will grow, estimates a Cisco white paper, from 70 percent in 2015 to 82 percent by 2020.

The thing is, it might not be a hot trend at all. Videos on business websites look like they’re going to become a permanent feature of the online landscape, like blue jeans or air conditioning in your car.

How do you turn a disaster remediation company into an internet star? It’s all about making their website WORK. Our redesign for Ser-Clean, inc. wasn’t just for the purpose of making their site look prettier. We took a careful look at their target audience and decided to point it directly to residential suburban families.

Think about your website... Does it connect with your ideal customer in the first few seconds they view your home page? What turned your visitors into customers?

To get an idea of what this process looks like, have a look at what we did for Ser-Clean, a water / fire / mold remediation company based in Georgia and South Carolina.

They started off with an OK site. They first contacted united WebWorks for updates to it, plus some marketing services and site hosting. Not long ago they approached us with a desire to improve the effectiveness of their online home and turn it into a marketing powerhouse. So we started the renovation Serclean.com.

When you rotate a map of England to the right ninety degrees, it looks vaguely like a ragged old shoe. Could this be a clue to the political meaning behind the nursery rhyme “The Little Old Woman who Lived in a Shoe?”

Some historians believe the “Old Woman” is Great Britain’s King George II. He’s the fellow who started the 18th century craze for men wearing white powdered wigs, possibly giving rise to the Old Woman moniker. Apparently he was met with a good deal of insubordination while serving as sovereign and, like the elderly mother in the rhyme, had a crisis of planning when it came to his “children.”

There was an old woman who lived in a shoe.

She had so many children, she didn't know what to do;

She gave them some broth without any bread;

Then whipped them all soundly and put them to bed.

Some think “children” refers to parliament. We prefer the interpretation that points to the global empire of colonies under British rule. Could George II’s haughty mistreatment of his colonial possessions have been one of the root causes of the rebellion that occurred at the end of the century under his grandson, George III?

No one knows for sure who’s who in the nursery rhyme, but what is certain is this: Whether you’re ruling an empire or running a business, you need to plan carefully with the best information available.

One of the most popular attractions for visitors to Savannah is a fabulous cruise on an authentic riverboat as it steams along the Savannah River. Gliding past the bustling port area and the historic sites of old town, it's one of the best ways to see the charming southern city of Savannah, and United WebWorks tourism website design has helped make it famous.

And it's one of the best ways to sample the rich cuisine of the Low Country. Savannah Riverboat Cruises's chefs and servers dish up some of the best food in the region with a distinct local flavor. On a number of their dinner cruises there's entertainment to set the mood whether its quiet conversation or cutting loose on the dance floor!