This is the tale of two companies. It was the best of times for one and the worst of times for the other, even though you wouldn't notice much of a difference by visiting their brick-and-mortar storefronts.
Picture two establishments, a mere mile away from each other in a bustling seaside town, not unlike our illustrious city of Savannah, GA. They both are purveyors of boutique fashions for women, and both have enjoyed moderate success until the present time. If the laws of physics were to allow it and we jumped a couple of years into the future, we would notice that one store thrives while the other emits the unmistakable odor of chaos and decline. Why the vastly different fates?