Google is more than just a search engine. It offers a plethora of services, including email (Gmail), a pay-per-click advertisement service (Google AdWords), its own version of social networks like Facebook, a platform for employees, students and others to collaborate and share documents (Google Drive), and more. Google even wants to become your internet provider (don’t believe us? Check this out). Another service Google offers is called Google Analytics. Understanding Google Analytics may seem daunting at first, but don’t worry. That’s what we’re here for.