How to Define Buyer Personas to Maximize Marketing Efforts

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There are many things that a business requires in order to be successful. One such thing that any business will need is the means in which they define buyer personas. This is extremely important in order to facilitate business operations.

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Topics: Content Marketing, lead generation, Internet Marketing, Website Marketing, Marketing


How to Win with Alignable - The Newest Social Network For Business

Alignable

Alignable is a networking site designed for small businesses to connect with other small businesses in their particular local area. It allows users to add their logo, pictures, products, services and events. Alignable also gives you the ability to give recommendations and answer or ask questions related to your field. This platform may provide useful tools, but does it actually bring in more customers? These are the best tips for how to win with Alignable and make the most out of the tools they provide.

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Topics: Content Marketing, Social Media Marketing, Website Design, Website Marketing, Marketing


What's a Call to Action and Why Do You Need Them?

CTAs

The internet is one of the best ways to generate more leads for your business. However, you can’t simply start a website or blog and expect business leads to magically appear. There are certain methods that internet marketers use to attract their target audience. One such method is using a call to action to get an immediate response from prospects.

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Topics: Content Marketing, Social Media Marketing, Website Design, Website Marketing, Marketing


How Your Website Marketing is Turning Away Potential Customers

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Whether you have a website to promote your local business, an eCommerce shop, or even a nonprofit organization, knowing how to effectively market your website is a must. Website marketing is an integral element of building an online following and establishing a brand or business online. 

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Topics: Content Marketing, Website Design, Marketing


Cornerstone Content: Part of a Healthy Content Marketing Strategy

Cornerstone Content: Part of a Healthy Content Marketing Strategy

It's always something new. Google is constantly updating their algorithm which can sometimes leave your company website out in the cold. One day your site is the bee's knees and the next you're barely holding at the #10 spot on the search returns page. Those Google bots can be such know-it-alls!

Have no fear... we’re on top of cornerstone content.  Implementing these bad boys into your website will put you back into competition for the #1 spot. 

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Topics: Content Marketing, lead generation, Marketing