What does the Google breach mean for you?

Copy of Social Media – Untitled Design

There's been a Google+ breach. The tech giant announced in a blog post this week (October 8th, 2018) that they are sunsetting their wildly unpopular consumer version of Google+. While it would normally be a very big  deal to shutter a major social media channel, this was a weird exception. As an NPR reporter said on the radio this week, "The surprising thing wasn't that Google+ suffered a massive data breach, or that Google is shutting it down, it's that it was still around at all."

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Topics: Content Marketing, Social Media Marketing


Don’t get in your own way to achieve online marketing success

-facts-myths

Common Marketing Myths Debunked

Every business owner wants to know what magical marketing tactic will get them the most return.

However, what often gets in the way of successful marketing is YOU!

Here are some myths in marketing every business owner should know.

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Topics: Search Engine Optimization, Content Marketing, Inbound Marketing, Social Media Marketing, Internet Marketing, Website Marketing, Marketing


Top 5 Ways to Ensure Your Business Doesn't Fail in 2018

business failureFor a successful marketing strategy, your efforts should be focused on satisfying your customers. The only way you can succeed at this is by getting to learn their needs, preferences, buying behavior and online trends. Understanding the
methods 
your competitors are using to keep their clientele base growing, happy and full of expectations is also critical.
The following are some things you can do to achieve business growth.

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Topics: Content Marketing, lead generation, Website Design, Marketing


Had a good year? Don't let Uncle Sam ruin it!

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Had a great year?  You just made Uncle Sam’s day!  If you have yet to sit down with a CPA for tax planning, now is the time.  A good CPA can reduce your tax liability, providing more money for you to save and invest. The most common techniques involve:


  •   Delaying income until next year
  •   Accelerating payments of current and upcoming   expenses
  •   Investing in your business for an even better next year

Smart investments in yourself and your business can minimize your tax liability and set you up for an even better 2018. Here are our best recommendations:

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Topics: Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing, B2B Marketing, Internet Marketing, Video Marketing, Website Marketing


How to Turn Traffic Into Money with Landing Pages

One of our most popular blog articles was this one on Landing Pages from April 2014. It's a good primer on the concept and how to create irresistible LP's that outdo your competition. We republish it here with some updates. Enjoy!
 
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"Early impressions are hard to eradicate from the mind. When once wool has been dyed purple, who can restore it to its previous whiteness?"
Saint Jerome
 
A Google search.
A scan of the results.
A millisecond decision to choose one particular link.
Click.

 

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Topics: Content Marketing